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Transform the Way Your Team Communicates, Leads, and Performs

Real-world leadership experience. A proven framework. A speaker who has lived everything she teaches.

Sherry McCool

After 34 years with Marriott International, Sherry McCool understands what it takes to build high-performing teams. She brings real-world leadership experience together with The Feedback Code framework to deliver practical, engaging, and transformational experiences for organizations.

AfterΒ 34 years with Marriott International, Sherry McCool understands what it takes to build high-performing teams. She brings real-world leadership experience together with The Feedback Code framework to deliverΒ practical, engaging, and transformational experiencesΒ for organizations.

Keynote Topics

Three Talks.
One Transformation.

01

The Feedback Code: The Missing Link in Leadership

Most organisations invest heavily in strategy, systems, and talent β€” and then watch results stall because of how feedback is handled at every level. In this keynote, Sherry McCool draws on 34 years of Marriott leadership to introduce The Feedback Code: a simple, proven framework that transforms how teams communicate, how leaders develop, and how cultures perform. Audiences leave with the Triple-R Feedback Formula β€” Receive, Reflect, Respond β€” and the tools to apply it the same day.

02

From Reaction to Response β€” Leadership in the Moment That Matters

The moment feedback arrives is the moment that defines a leader. In that split second, most people react β€” defensively, emotionally, or not at all. This keynote gives leaders a concrete method to pause, reflect, and respond with clarity and intention instead. Built on real-world stories from three decades inside Marriott International, this is a practical, high-impact session for leaders at every level who want to build teams that trust each other enough to tell the truth.

03

Success Looks Great On You β€” Why Doesn't It Feel Like It?

Many high-performing professionals achieve everything on the outside and still feel something essential is missing. In this keynote, Sherry explores the difference between external success and internal alignment β€” and how the feedback we ignore most often comes from within. Using her Life Matrix framework and the Triple-R method, audiences leave with a clearer picture of what success actually looks like for them, and a practical path to get there.

Workshop Options

Hands-On.
Built for Teams.

The Feedback Code Workshop

Half-day or Full-day

Receive, Reflect, Respond

Team Communication Training

The Life Matrix

Leadership Self-Assessment Session

Feedback as Culture

Organisational Leadership Programme

The A-to-Z Feedback Toolkit

Interactive Team Training

What Audiences Walk Away With

Real Tools.
Real Change.

  • A clear framework for handling feedback in any situation
  • Practical tools they can use immediately β€” not someday
  • Greater confidence in communication and hard conversations
  • Stronger leadership awareness and self-reflection skills
  • A new perspective on growth, success, and what's possible

"

"The most successful people don't avoid feedback β€” they learn how to use it. That's what I teach. That's what changes everything."

β€” Sherry McCool

Let's Work Together

Ready toΒ Transform
Your Organization?

Bring Sherry to your next event, conference, or leadership retreat and give your team a framework they'll actually use.

BOOK SHERRY TO SPEAK→